Growth & Strength Essentials

Multi-Active Hair Growth Serum

This high performance serum is the perfect complement to our vitamin range, with three trademarked ingredients that are clinically-proven to improve hair health. It’s a safe, non-invasive, topical treatment that promotes growth, prevents thinning, and creates a healthier environment for hair growth. Packed with vitamins and amino acids, it’s lightweight and highly absorbable so it penetrates deeply to nourish, strengthen, and improve elasticity. For thicker, fuller, shinier hair that’s more resilient. 

Shampoo & Conditioner for Longer, Stronger Hair

This powerful but gentle formulation is full of active ingredients that stimulate
the scalp and hair follicles to promote thicker, longer, healthier hair. Packed
with high quality vitamins and minerals, as well as moisturising and anti-inflammatory ingredients, it deeply cleanses, hydrates, and improves scalp
health. For longer, stronger, shinier, more manageable hair that’s less prone
to breakage.

Shampoo & Conditioner for Dry & Damaged Hair

Repair, protect and soothe dry, damaged hair with this paraben-free formula. Made with 95% natural ingredients, it’s deeply nourishing, and full of active ingredients that are clinically-proven to promote healthier hair growth. Our shampoo strengthens as it cleanses, helping to fight free radicals, and prevent thinning. Our conditioner deeply moisturises thirsty hair, improves shine, repairs split ends and static. Together they create the optimal environment for longer, stronger hair.

Shampoo & Conditioner for Oily Hair

Deeply cleanse and purify hair with this paraben-free formula. Made with 95% natural ingredients, it reduces buildup, and is full of active ingredients that are clinically-proven to promote healthier hair growth. It prevents dandruff, and decreases excess sebum, while promoting longer, stronger hair. Our shampoo removes excess oil and buildup, cleanses and freshens the scalp. Our conditioner lightly hydrates hair, improving manageability and shine. Together they create the optimal environment for longer, stronger hair.

Shampoo & Conditioner for Curly Hair

A ‘Curly Girl’-approved formulation for gentle cleansing and curl protection –
made with 95% natural ingredients. It’s paraben and sulphate-free, and packed
with active ingredients that are clinically-proven to promote healthier hair growth. It moisturises hair (without weighing down curls) and promotes longer, stronger hair. Our shampoo strengthens as it cleanses, promoting bouncy, refined waves and curls. Our conditioner deeply hydrates curls without weighing them down, reducing frizz and tangles. Together they create the optimal environment for longer, stronger hair.

• Multi-Active Hair Growth Serum

Capixyl™
A blend of red clover extract and peptides, Capixyl™ is an effective solution for reducing hair loss and promoting healthier, stronger, and visibly thicker hair. 

Procapil™
Clinically-proven to protect and restore the hair follicle, while enhancing hair density, Procapil™ is a key ingredient in promoting fuller, healthier-looking hair.

Burgeon Up™
Harnessing the natural benefits of Japanese watercress, Burgeon Up™ is scientifically shown to be helpful in combating hair loss. 

Allantoin
Beneficial for scalp hydration and skin protection, Allantoin helps to exfoliate dry, damaged cells, with soothing properties to minimise dandruff and create a healthier scalp environment for better hair growth.

Panthenol (Vitamin B5)
Panthenol is rich in Vitamin B5, which conditions and moisturises your hair, helps retain moisture in the hair shaft, and has anti-static properties which helps smooth hair, tame frizz, and reduce breakage and damage.

Caffeine
Caffeine has been scientifically shown to help increase blood circulation to the scalp which promotes healthier hair follicles.

Salicylic Acid
Clarifies the scalp, balances oil production, reduces dandruff and removes the buildup of product and oil in the hair. This fosters a cleaner and healthier scalp environment for growth.

Castor Oil
With antiviral and antimicrobial properties, Castor Oil supports a healthy scalp, which is crucial for healthier hair growth.

• Shampoo & Conditioner for Longer, Stronger Hair

Hydrolysed wheat protein

A natural ingredient, derived from wheat germ, that penetrates the hair shaft to nourish the fibres from within. By attracting and retaining moisture, the hair has more fullness, body and lift.

Amino acids

By fortifying the hair structure, amino acids help to repair damaged hair, promoting smoother, healthier hair that’s less prone to breakage. They contribute to optimal conditions for hair growth and vitality.

Panthenol

Panthenol is rich in Vitamin B5, which conditions and moisturises your hair, and helps retain moisture in the hair shaft. It also has anti-static properties which helps smooth hair, tame frizz, and reduce breakage and damage.

• Shampoo & Conditioner for Dry & Damaged Hair

Polymers

Condition and smooth: Polymers act as a deep conditioning agent, leaving hair feeling smooth and weightless.

Fig and Vanilla Extract

Moisturise and protect: Fig and Vanilla Extracts moisturise hair with antioxidants, B vitamins, and natural properties that fight off free radicals, helping to prevent hair ageing.

Wheat Proteins

Repair and nourish: Wheat Proteins repair, protect, and nourish hair, contributing to smoothness and forming a protective film against daily stresses.

Vitamin B

Strengthen and hydrate: Vitamin B strengthens hair, helps retain moisture, and improves texture for healthier-looking hair.

Almond Oil

Strengthen and protect: Almond Oil strengthens hair, reduces split ends, and provides Vitamin E, an antioxidant that helps protect hair from damage.

• Shampoo & Conditioner for Oily Hair

Zinc PCA

Helps to balance unwanted excess sebum, promoting a fresh, clean feeling to the scalp and hair.

Piroctone Olamine and Natriquest

These anti-dandruff agents reduce sebum production, and their antioxidant properties also combat hard water buildup, which helps to mitigate oily hair.

Hydrolysed Wheat Protein

Repairing, restructuring, and protecting, Hydrolysed Wheat Protein forms a protective barrier against daily environmental stresses and promotes smooth, healthy hair.

• Shampoo & Conditioner for Curly Hair

Almond and Black Oak Extract

A soothing and moisturising agent, Almond and Black Oak Extracts leave hair feeling softer and more nourished.

Amino Acids

The water-attracting properties of amino acids help to repair damaged hair, and promote smoother strands that are less prone to breakage. By fortifying the hair structure, amino acids contribute to optimal conditions for hair growth and vitality.

Wheat Bran Extract and Camellia Oil

Together, these ingredients work to control volume, seal cuticles, improve hair strength, and promote healthier and more manageable hair.

Hydrolysed wheat protein

A natural ingredient, derived from wheat germ, that penetrates the hair shaft to nourish the fibres from within. By attracting and retaining moisture, the hair has more fullness, body and lift.

• Multi-Active Hair Growth Serum

Our Multi-Active Growth Serum works by stimulating the hair follicles to prolong the growth phase of the hair cycle. It’s lightweight and highly absorbable, so it can penetrate the scalp and hair follicles where it exerts its influence. Our formula is particularly effective thanks to the molecular size of the active ingredients, the formulation's pH, and penetration enhancers. To see significant results, use Multi-Active Growth Serum consistently, over time, allowing the active ingredients to accumulate in the scalp and hair follicles.

• Shampoo & Conditioner:

Our shampoo and conditioner is full of active ingredients that are highly absorbable, so they can easily penetrate the scalp and hair shaft. From here, they can deliver hair-nourishing and strengthening support from the inside while conditioning agents coat the hair, making it smoother and less prone to breakage.

• Multi-Active Hair Growth Serum

Divide the hair into sections and apply up to 20 drops all over the scalp and hair line. Massage lightly with fingertips, or use a Derma roller. Apply daily with fingertips, in the evenings ideally, or up to three times a week with the derma roller. Derma Rollers enhance the effectiveness of our hair growth serum by increasing penetration. You’ll see results within 90 days (and beyond) when taken consistently.

• Shampoo & Conditioner

Wash with shampoo (first focusing on the scalp, then running the shampoo through the ends), then rinse thoroughly and follow with conditioner. Suitable for daily use. For best results, use at least three times a week. Begin with a 20p sized amount of product and adjust based on the length and texture of your hair.

You’ll see results within 90 days or less, when taken consistently. Sign up to our subscription to make our Longer, Stronger Shampoo & Conditioner part of your regular self-care routine for less.

Lash and Brow Serum
Aqua (Water), Butylene Glycol, Glycerin, PEG-40 Hydrogenated Castor Oil, Carbomer, Phenoxyethanol, Benzyl Alcohol, Sodium Hydroxide, Hydrolyzed Sweet Almond Seedcake, Panthenol, Sodium Hyaluronate, Dehydroacetic Acid, Phytic Acid, Dextran, Sodium Benzoate, Acetyl Tetrapeptide-3, Trifolium Pratense (Clover) Flower Extract.

Multi-Active Scalp Serum
Aqua (Water), Butylene Glycol, Polysorbate 20, Propanediol, Heptyl Glucoside, Parfum (Fragrance), Polyacrylate Crosspolymer-6, Alcohol Denat., Panthenol, Caffeine, Hydroxyacetophenone, Potassium Sorbate, Allantoin, Xanthan Gum, Salicylic Acid, PPG-26-Buteth-26, PEG-40 Hydrogenated Castor Oil, Glycerin, Lactic Acid, Dextran, Citric Acid, Nasturtium Officinale Leaf/Stem Extract, Apigenin, Acetyl Tetrapeptide-3, Trifolium Pratense (Clover) Flower Extract, Sodium Hydroxide, Oleanolic Acid, Biotinoyl Tripeptide-1, Benzyl Alcohol, Coumarin, Amyl Cinnamal, Anise Alcohol.

Please note: We are currently in the process of updating allergen information for our products. If you have any allergies, kindly contact our customer service team for detailed allergen information on each product before making your purchase. Your safety is our priority.