Hormones help regulate your hair’s growth cycle. When they’re balanced, hair grows strong and steady. But when hormones shift—due to stress, age, or conditions like PCOS—it can push more hair into the shedding phase, slow down regrowth, or shrink hair follicles over time.
Hormonal hair loss.
Whether it’s menopause, perimenopause or conditions like PCOS, hormonal shifts can throw your hair into chaos.
Thinning, shedding, slow regrowth… it’s frustrating, but you’re not alone. We’re here to help you understand what’s happening and reclaim control, strand by strand.

of women report hair thinning during perimenopause, linked to hormonal fluctuations.
of postmenopausal women experience female pattern hair loss.
of women will experience noticeable hair loss in their lifestime.
of women with PCOS experience hair loss.
Day 1 of 90 starts here.
Start your journey today and see real results in just 90 days. Our subscription options make it easy for you to stay on track to longer, stronger, healthier hair.
Hormonal hair loss is real—and we’re done ignoring it.
Real people, real results
Over 6000 ★ ★ ★ ★ ★ reviews across our range.
Advanced+ Hair Formula
For women navigating hormonal changes - and taking back control of their hair.
Why choose Advanced+
Expertly formulated over 5 years
Created with leading nutritionists to deliver the most effective results possible.
Targets root causes of Hair Loss
Goes beyond surface-level fixes to address hormonal imbalances, inflammation, and stress.
Trusted by over 1 Million Women
Real stories. Real results. Millions of women have already taken back control.
Powered by Evidence-based ingredients
Our trademarked blends offer benefits no standard vitamin can match.
Made in the UK
Vegan friendly and made to the highest standards right here in the UK
90-day Guarantee
We’re that confident. See results in 90 days — or your money back.
